Award for least effective advert of the week: the Hyundai Tuscon. It "features" an amorphous black blob of a 4x4, wafting through countryside to the strains of American soft-rock wank. Various Lands-End catalogue models grin and look into the distance. A flower falls apart and floats onto the ground. By the time the advert had finished I'd forgotten the name of the car. Lizzie leaned across and said, "that, thing, really doesn't make me want to buy it." Nuff said.